What is Obaasema?

The word ‘Obaasema’ is a play on the Ghanaian language Twi word ‘Obaasima’, which means Ideal woman. An essential part of the name is its deliberate fusion of the words ‘woman’ (obaa) and ‘issues’ (asem) to express the brand’s passion for addressing women’s issues. 

We are a lifestyle brand that connects with today’s African woman across these pillars: Wellness, Style, Beauty, Culture, Travel, Finance, Food, Life and Love.

We are here to help African women embrace a clean lifestyle that fosters emotional, mental, spiritual and physical well-being.

We believe every woman deserves to live her best life, whatever that may be. We exist to provide her with essentials to help her attain this in the simplest way.

For instance…

In beauty, we share tried and tested homemade natural recipes that help illuminate her skin or promote healthy hair.

In style, we don’t believe in only talking about what’s popular, but timeless pieces that will look good on her beyond 20 years.

In culture, we own our narrative and believe in sharing unique stories through our lenses.

In wellness, we explore and create new recipes for a successful healthy lifestyle for her.

In life (and love), we promote low stress and personal growth for a healthy pursuit of happiness.

In food, we are adventurous with choices and provide her with delicious, healthy, easy-to- prepare meals for good living.

In finance, we arm her with information and tools required to help her make informed decisions.